The Swoop

The space where we explore the ever-evolving beauty experiences of women of color.

Tutorials & Tips

The Tools North West Uses to Lay Her Baby Hairs

The biggest star on Tik Tok uses the Edge Styler®
Read more
The Tools North West Uses to Lay Her Baby Hairs
The Tools North West Uses to Lay Her Baby Hairs

Tutorials & Tips

How to Keep Edges Laid All Day

Your 4C edges can get it too. Check out these pro tips on laying naturally thick edges using the Edge Styler.
Read more

Tutorials & Tips

How to Slick Back Coily Edges into a Low Bun

The slick bun is a style I’ve remained loyal to for as long as I can remember
Read more
The Tools North West Uses to Lay Her Baby Hairs
The Tools North West Uses to Lay Her Baby Hairs

Tutorials & Tips

The Satin Chignon: A Guide to Styling a Scarf Bun

MMSMITHCO's funky pop upgrade on a classic hairstyle
Read more
The Tools North West Uses to Lay Her Baby Hairs

Tutorials & Tips

Sideburns: A Guide To Styling The Kiss Curl

Everything you need to upgrade your sideburns
Read more

Tutorials & Tips

Are Those Baby Hairs or Breakage?

A convo with Trichologist & Hairstylist Mickiela of MMSMITH.CO
Read more
The Tools North West Uses to Lay Her Baby Hairs

Tutorials & Tips

7 Best Edge Controls for Laying 4C Edges

For the 4C tresses that need strong hold & moisture
Read more
The Tools North West Uses to Lay Her Baby Hairs
The Tools North West Uses to Lay Her Baby Hairs

Tutorials & Tips

How to Clean your Edge Styler®

Clean edge brushes are equal parts hair care and skin care
Read more
Load More