
The Swoop
The space where we explore the ever-evolving beauty experiences of women of color.
How to Crown Your Afros, Braids, and Updo's
This limited edition crown headband adds a textured, vibrant punch every time
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The Tools North West Uses to Lay Her Baby Hairs
The biggest star on Tik Tok uses the Edge Styler®
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Introducing the Lima Ripple Crown Headband
A story behind the limited-release collaboration between Baby Tress and Nin Studio.
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Introducing the Imperfect Edge Styler®
They're not 100% perfect, yet they're still an aesthetic and functional upgrade
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How to Keep Edges Laid All Day
Your 4C edges can get it too. Check out these pro tips on laying naturally thick edges using the Edge Styler.
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How to Slick Back Coily Edges into a Low Bun
The slick bun is a style I’ve remained loyal to for as long as I can remember
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The Satin Chignon: A Guide to Styling a Scarf Bun
MMSMITHCO's funky pop upgrade on a classic hairstyle
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Helmet Hair - A Guide to Defeating Flyaways at Comic Con
Morphing into the Pink Power Ranger
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