The Swoop

The space where we explore the ever-evolving beauty experiences of women of color.

Stories

How to Crown Your Afros, Braids, and Updo's

This limited edition crown headband adds a textured, vibrant punch every time
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How to Crown Your Afros, Braids, and Updo's
How to Crown Your Afros, Braids, and Updo's

Tutorials & Tips

The Tools North West Uses to Lay Her Baby Hairs

The biggest star on Tik Tok uses the Edge Styler®
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Launches

Introducing the Lima Ripple Crown Headband

A story behind the limited-release collaboration between Baby Tress and Nin Studio.
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How to Crown Your Afros, Braids, and Updo's
How to Crown Your Afros, Braids, and Updo's

Launches

Introducing the Imperfect Edge Styler®

They're not 100% perfect, yet they're still an aesthetic and functional upgrade
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Tutorials & Tips

How to Keep Edges Laid All Day

Your 4C edges can get it too. Check out these pro tips on laying naturally thick edges using the Edge Styler.
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How to Crown Your Afros, Braids, and Updo's
How to Crown Your Afros, Braids, and Updo's

Tutorials & Tips

How to Slick Back Coily Edges into a Low Bun

The slick bun is a style I’ve remained loyal to for as long as I can remember
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Tutorials & Tips

The Satin Chignon: A Guide to Styling a Scarf Bun

MMSMITHCO's funky pop upgrade on a classic hairstyle
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How to Crown Your Afros, Braids, and Updo's

Soundwaves

Songs to Lay Edges To Vol 5.

Welcome to the Baby Tress Beauty Bar
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How to Crown Your Afros, Braids, and Updo's
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