Our joint entrepreneurial story began in 2017 within the Mama Tress creative agency. As an innovative team, our mission has always been to correct how underrepresented women of color are in the beauty industry through research, product development, branding, and storytelling. As a creative marketing team, our mission has always been to correct how underrepresented women of color are in the beauty industry through research, product development, branding, and storytelling. Our first tool, The Edge Styler,® was created by and for a diverse collective of women of color. Because of this community, our tool is a hit with women and professionals worldwide.

Edge styling has a very rich, global history.

For generations, Black and Brown women laid their edges using toothbrushes. We launched Baby Tress in 2018 because we felt that our community deserved more than that. The culture of styling baby hairs isn’t just about hair care - it’s about self-expression and legacy. We want to create tools and experiences that honor this history.