The Swoop
The space where we explore the ever-evolving beauty experiences of women of color.
Meet Brittney Ogike: The Visionary Behind BEAUTYBEEZ
Brittney Ogike is the brilliant mind behind BEAUTYBEEZ, an LA-based beauty supply store that offers a unique and elevated retail experience that celebrates Black beauty. We sat down with her to discuss her vision for the space, and what having a beauty business means to her as a daughter and a mom.
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Iconic 90s Hairstyles by the “It Boys” of the Decade
We're taking a look back at the cultural and social impact of 90s male hair icons: Think Ginuwine, Dennis Rodman, Sisqo, Snoop Dogg, and the Fresh Prince of Bel Air. Aside from dominating their fields as athletes, musicians and actors, these icons also left their mark on 90s culture and had an unforgettable impact on the expression of style and beauty throughout the decade.
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How to Crown Your Afros, Braids, and Updo's
This limited edition crown headband adds a textured, vibrant punch every time
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The Tools North West Uses to Lay Her Baby Hairs
The biggest star on Tik Tok uses the Edge Styler®
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Introducing the Lima Ripple Crown Headband
A story behind the limited-release collaboration between Baby Tress and Nin Studio.
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Introducing the Imperfect Edge Styler®
They're not 100% perfect, yet they're still an aesthetic and functional upgrade
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How to Keep Edges Laid All Day
Your 4C edges can get it too. Check out these pro tips on laying naturally thick edges using the Edge Styler.
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How to Slick Back Coily Edges into a Low Bun
The slick bun is a style I’ve remained loyal to for as long as I can remember
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The Satin Chignon: A Guide to Styling a Scarf Bun
MMSMITHCO's funky pop upgrade on a classic hairstyle
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Helmet Hair - A Guide to Defeating Flyaways at Comic Con
Morphing into the Pink Power Ranger
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