The Swoop

The space where we explore the ever-evolving beauty experiences of women of color.

Interviews

Reparations Club: The Concept Bookstore & Creative Space Curated by Blackness

Jazzi McGilbert never planned to open a bookstore. A long-time fashion girl (from intern, to stylist, to editor), her love of reading had always felt like a hobby, not a career path. So how did she end up creating a beloved book store in South LA? Well, she didn’t exactly. Reparations Club is much more than a bookstore. What started as an ode to her late mother, grew into “a concept bookshop and creative space curated by Blackness.” The space has become a home to the community and the culture, with intimate events, books, beauty and music for and by Black people. We spoke to Jazzi about “stumbling into” entrepreneurship and the pressure that comes with running a business that exists to serve a community.

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Reparations Club: The Concept Bookstore & Creative Space Curated by Blackness
Reparations Club: The Concept Bookstore & Creative Space Curated by Blackness

Interviews

Meet Brittney Ogike: The Visionary Behind BEAUTYBEEZ

Brittney Ogike is the brilliant mind behind BEAUTYBEEZ, an LA-based beauty supply store that offers a unique and elevated retail experience that celebrates Black beauty. We sat down with her to discuss her vision for the space, and what having a beauty business means to her as a daughter and a mom.
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Stories

Iconic 90s Hairstyles by the “It Boys” of the Decade

We're taking a look back at the cultural and social impact of 90s male hair icons: Think Ginuwine, Dennis Rodman, Sisqo, Snoop Dogg, and the Fresh Prince of Bel Air. Aside from dominating their fields as athletes, musicians and actors, these icons also left their mark on 90s culture and had an unforgettable impact on the expression of style and beauty throughout the decade.
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Reparations Club: The Concept Bookstore & Creative Space Curated by Blackness
Reparations Club: The Concept Bookstore & Creative Space Curated by Blackness

Stories

How to Crown Your Afros, Braids, and Updo's

This limited edition crown headband adds a textured, vibrant punch every time
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Tutorials & Tips

The Tools North West Uses to Lay Her Baby Hairs

The biggest star on Tik Tok uses the Edge Styler®
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Reparations Club: The Concept Bookstore & Creative Space Curated by Blackness
Reparations Club: The Concept Bookstore & Creative Space Curated by Blackness

Launches

Introducing the Lima Ripple Crown Headband

A story behind the limited-release collaboration between Baby Tress and Nin Studio.
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Launches

Introducing the Imperfect Edge Styler®

They're not 100% perfect, yet they're still an aesthetic and functional upgrade
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Reparations Club: The Concept Bookstore & Creative Space Curated by Blackness
Reparations Club: The Concept Bookstore & Creative Space Curated by Blackness

Tutorials & Tips

How to Keep Edges Laid All Day

Your 4C edges can get it too. Check out these pro tips on laying naturally thick edges using the Edge Styler.
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Tutorials & Tips

How to Slick Back Coily Edges into a Low Bun

The slick bun is a style I’ve remained loyal to for as long as I can remember
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Reparations Club: The Concept Bookstore & Creative Space Curated by Blackness
Reparations Club: The Concept Bookstore & Creative Space Curated by Blackness

Tutorials & Tips

The Satin Chignon: A Guide to Styling a Scarf Bun

MMSMITHCO's funky pop upgrade on a classic hairstyle
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