Oh you ain't know? Baby Tress is in the news in a major way! Here's what some of your favorite sites and magazines are saying about the Edge Styler:
Essence says, "Brushing the delicate hair on our crown known as “baby hair” with inadequate tools has resulted in thinning and even balding. But with the new brush from Baby Tress, we can slick down our strands safely and stylishly."
ITG spoke to rapper Rico Nasty, who said "I also keep Baby Tress with me everywhere I go. That's good for laying down baby hairs—I used to wear a lot of lace fronts, but I stopped. It’s also good after a show, if I'm sweating, just to refresh."
Vogue spoke to celebrity hair stylist Nigella Miller who said, "The Brooklyn-based Guyanese barber, braider, dry cutter, and owner of Nigella’s Hair Studio in Bushwick says laid edges represent “a freshness and radiate flyness.” She’s laid edges for the likes of Chloe and Halle, Jhene Aiko, and has even added gems to baby hairs for clients, such as the co-founders of Baby Tress."
Allure says "The three-in-one Baby Tress Edge Styler gives new meaning to laid edges. Use the rubber bristle side to slick on your product, swoop on the other with the boar bristle brush, then define with the pointed tip."
Makeup.com says "One such brush is the Baby Tress Edge Styler, an aesthetically pleasing edge brush that has quickly achieved a following among celebs and beauty enthusiasts alike. Founded by four colleagues — Hannah Choi, Shanice Hills, Shannon Kennard and Mariamu Sillah — Baby Tress was created as an offshoot of PR agency, Mama Tress. The work environment (the agency focuses on hair), sparked conversation about gaps present in the black beauty space and thus, Baby Tress was born."
Byrdie spoke to hairstylist Kahh Spence who says "My last favorite product would definitely have to be this BabyTress edge brush. This definitely serves a multipurpose use."
the Coveteur says "No need to keep using that old toothbrush to lay your baby hairs—this chic new brand has developed a three-in-one tool to comb, shape, and finish. The natural boar bristles and pointed tip will keep you looking slick all day, with nary a rogue hair in sight."
The Zoe Report says "For her first Met Gala look on May 6, Ciara took it back to the '70s with two larger-than-life Afro puffs and her edges slicked to perfection by César DeDeLeön Ramirêz, using the Baby Tress Edge Styler."